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Numbers

What the show said, with receipts

Every figure the hosts put on the record for Amazon, with its source and the date it was captured. The audited statements from the company's own filings are under Financials.

4 figures6 sources0 current or recent

Freshness

0

Current (≤6 mo)

0

Recent (≤18 mo)

4

Older

Freshness is measured from each figure’s capture date, not from the episode date. An older figure is not wrong; it is a figure that has had time to move.

Reported figures

AWS revenue run rate (2024)

2 yr

~$105B

majority of Amazon's operating profit despite being a minority of total revenue

[Amazon Q4 2024 earnings] · as of 2024-12

  • David:AWS is the most profitable business Amazon has ever built, and they basically invented the category. The operating margin on AWS is over 30 percent. The retail operation runs at a few percent.
    [Acquired Amazon Web Services]

Amazon IPO price (1997)

29 yr

$18/share

valued the company at ~$438M; analysts called it 'Amazon.bomb'. CAGR to 2024 peak: ~38%/year.

[Acquired Amazon IPO episode] · as of 1997-05

  • Ben:The IPO price was $18. Tom Alberg — our guest, an original board member — said that when they were pricing it the underwriters wanted to price it lower. They pushed for $18. The stock opened at $23 and closed at $23.50. And the analysts immediately wrote that this was Amazon.bomb.
    [Acquired Amazon IPO, ch. The IPO]

Prime subscribers (2024)

3 yr

~200M+

annual fee (~$139) creates a switching-cost flywheel: Prime members spend ~2x non-Prime

[Amazon disclosures 2024] · as of 2024

Third-party seller share of Amazon units (2023)

4 yr

~60%

Amazon takes a ~15% commission plus fulfillment; the marketplace is more profitable than 1P retail

[Acquired Amazon Unbound + Amazon disclosures] · as of 2023