Acquired · Amazon · Numbers
Numbers
Every reported figure in the Amazon file, each carrying its source line and the date the figure was captured. Hover any evidence bullet for the citation link.
Reported figures
AWS revenue run rate (2024)
2 yr~$105B
majority of Amazon's operating profit despite being a minority of total revenue
[Amazon Q4 2024 earnings] · as of 2024-12
- David:AWS is the most profitable business Amazon has ever built, and they basically invented the category. The operating margin on AWS is over 30 percent. The retail operation runs at a few percent.[Acquired Amazon Web Services]
Amazon IPO price (1997)
29 yr$18/share
valued the company at ~$438M; analysts called it 'Amazon.bomb'. CAGR to 2024 peak: ~38%/year.
[Acquired Amazon IPO episode] · as of 1997-05
- Ben:The IPO price was $18. Tom Alberg — our guest, an original board member — said that when they were pricing it the underwriters wanted to price it lower. They pushed for $18. The stock opened at $23 and closed at $23.50. And the analysts immediately wrote that this was Amazon.bomb.[Acquired Amazon IPO, ch. The IPO]
Prime subscribers (2024)
3 yr~200M+
annual fee (~$139) creates a switching-cost flywheel: Prime members spend ~2x non-Prime
[Amazon disclosures 2024] · as of 2024
Third-party seller share of Amazon units (2023)
4 yr~60%
Amazon takes a ~15% commission plus fulfillment; the marketplace is more profitable than 1P retail
[Acquired Amazon Unbound + Amazon disclosures] · as of 2023
Freshness
0
Current (≤6 mo)
0
Recent (≤18 mo)
4
Older
Most figures here are 18 months or older — useful for the structural read but verify before quoting in real-time analysis.
Every figure here cites its source. See the sources tab for the aggregated footnote list and which citations back more than one claim.