Twitter

Network effects without a stable business model.

Historical and episode-reported figures

Facebook offer discussed: $500M+; As of 2008; Acquired: Twitter with Dick Costolo (October 2020)Source
First full ad-revenue year: $100M+; As of 2011; Acquired: Twitter with Dick Costolo (October 2020)Source
Revenue run rate: $2B+; As of 2015-07; Acquired: Twitter with Dick Costolo (October 2020)Source

Overview

Business model and origins

Create a real-time public messaging network whose content can travel anywhere the internet does.

1 episode2020-10 case file as of

Origin

Twitter emerged from Odeo's pivot and grew faster than its monetization system. Dick Costolo's account focuses on the transition from a zero-revenue network into a scaled advertising business without sacrificing the distributed nature of the product.