Acquired · Twitter · Overview
Network effects without a stable business model.
Major events · 2006–2013
- 2006Founding
Odeo pivots into Twitter
A podcasting company redirects a small team toward short, real-time status messages.
Acquired: Twitter with Dick Costolo (October 2020)
- 2009Leadership
Dick Costolo joins as COO
He closes data-licensing deals with Google and Microsoft, then begins building a scalable ad model.
Acquired: Twitter with Dick Costolo (October 2020)
- 2010Leadership
Costolo becomes CEO
Twitter builds product, engineering, and go-to-market teams around a native feed advertisement.
Acquired: Twitter with Dick Costolo (October 2020)
- 2013IPO
Twitter goes public
The public listing follows rapid monetization from a challenger position in digital advertising.
Acquired: Twitter with Dick Costolo (October 2020)
Origin
Create a real-time public messaging network whose content can travel anywhere the internet does.
Twitter emerged from Odeo's pivot and grew faster than its monetization system. Dick Costolo's account focuses on the transition from a zero-revenue network into a scaled advertising business without sacrificing the distributed nature of the product.
Key facts
Facebook offer discussed
$500M+
First full ad-revenue year
$100M+
Revenue run rate
$2B+
Episodes · 1 covering this company