Acquired · Google · Overview
Treated as a four-part company across the catalogue.
4 episodes1 hooksSearch Ads Platforms industry
Case file at a glance
Origin
Founded1998FoundersLarry Page, Sergey BrinLocationMenlo Park, California (Susan Wojcicki's garage)
TODO: 1-sentence on the PageRank bet and what it replaced.
Episodes · 4 covering this company
Hooks from these episodes
Google is profitable enough to build its own data centres, its own servers, and its own undersea cables — which gives it cost advantages competitors can't replicate even with the same architectural decisions.
The four-part Google series treats the company as four businesses, not one.