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Numbers

What the show said, with receipts

Every figure the hosts put on the record for Twitter, with its source and the date it was captured. Twitter does not file public audited statements, so these are the numbers on record.

3 figures1 source0 current or recent

Freshness

0

Current (≤6 mo)

0

Recent (≤18 mo)

3

Older

Freshness is measured from each figure’s capture date, not from the episode date. An older figure is not wrong; it is a figure that has had time to move.

Reported figures

Facebook offer discussed

19 yr

$500M+

Potential 2008 acquisition range discussed on air

[Acquired: Twitter with Dick Costolo (October 2020)] · as of 2008

  • The interview revisits Facebook's acquisition discussions before Twitter had revenue.
    [Acquired: Twitter with Dick Costolo (October 2020)]
    Source

First full ad-revenue year

16 yr

$100M+

2011 revenue cited by the hosts

[Acquired: Twitter with Dick Costolo (October 2020)] · as of 2011

  • Acquired says Twitter exceeded $100 million in its first year of advertising revenue, then roughly tripled the next year.
    [Acquired: Twitter with Dick Costolo (October 2020)]
    Source

Revenue run rate

11 yr

$2B+

At Costolo's July 2015 departure

[Acquired: Twitter with Dick Costolo (October 2020)] · as of 2015-07

  • Guest:Costolo says Twitter went from no revenue to a run rate above $2 billion during his tenure.
    [Acquired: Twitter with Dick Costolo (October 2020)]