Acquired · Meta · Numbers
Numbers
Every reported figure in the Meta file, each carrying its source line and the date the figure was captured. Hover any evidence bullet for the citation link.
Reported figures
Daily active people (2024 Q3)
2 yr~3.3B
across Facebook, Instagram, WhatsApp, Messenger — more than 40% of humanity using at least one Meta product daily
[Meta Q3 2024 earnings] · as of 2024-09
Total revenue (2024)
2 yr~$165B
~99% from advertising; Meta is the second-largest digital ad platform after Google
[Meta FY2024 earnings] · as of 2024-12
Instagram acquisition
14 yr$1B
April 2012; 13 employees; the most criticized acquisition in tech at the time; now worth an estimated $100B+
[Acquired Meta episode] · as of 2012-04
- David:Instagram had 13 employees and was 18 months old. Facebook paid $1 billion. Everyone said Zuckerberg had lost his mind. It was not obvious that this was the right call. Until it was completely obvious.[Acquired Meta, ch. The Instagram acquisition]
WhatsApp acquisition
12 yr$19B
February 2014; 55 employees; the largest venture-backed acquisition to that date; ~2B users today
[Acquired Meta episode] · as of 2014-02
Reality Labs cumulative losses (2020-2024)
3 yr~$60B
the long-horizon VR/AR bet that Zuckerberg's voting control makes possible; a public board would have ended it
[Meta disclosures 2020-2024] · as of 2024
Freshness
0
Current (≤6 mo)
0
Recent (≤18 mo)
5
Older
Most figures here are 18 months or older — useful for the structural read but verify before quoting in real-time analysis.
Every figure here cites its source. See the sources tab for the aggregated footnote list and which citations back more than one claim.