Acquired · Apple · Numbers
Numbers
Every reported figure in the Apple file, each carrying its source line and the date the figure was captured. Hover any evidence bullet for the citation link.
Reported figures
Market cap (2024 peak)
2 yr~$3.5T
first company to reach $3T; the most valuable public company for most of the decade
[Bloomberg 2024] · as of 2024-12
App Store commission (standard)
3 yr30%
15% for small developers post-2021; the toll the App Store charges every transaction on iOS
[Apple developer agreement + Acquired Apple Beats episode] · as of 2024
- Ben:The App Store is the most profitable business Apple has ever built per dollar of capital employed. The 30 percent cut is the moat. The moat is iOS itself.[Acquired Apple Beats, ch. The App Store moat]
Services revenue (FY2024)
2 yr~$96B
App Store, iCloud, Apple Music, Apple TV+, licensing; near-100% gross margin at the line level
[Apple FY2024 annual results] · as of 2024-09
Beats Electronics acquisition
12 yr$3B
largest acquisition Apple had made to that date (2014); bought the brand, the subscription (Beats Music), and the streaming catalogue rights
[Acquired Apple Beats episode] · as of 2014-05
- Ben:Three billion dollars is the biggest acquisition Apple has ever made. And what Apple is paying for is — it is not primarily the headphones. It is Beats Music, and the streaming music rights.[Acquired Apple Beats, ch. The deal]
iPhone units sold (FY2024)
2 yr~225M
still the majority of Apple revenue despite Services growth; iPhone is the platform everything else plugs into
[Apple FY2024 disclosures] · as of 2024-09
Freshness
0
Current (≤6 mo)
0
Recent (≤18 mo)
5
Older
Most figures here are 18 months or older — useful for the structural read but verify before quoting in real-time analysis.
Every figure here cites its source. See the sources tab for the aggregated footnote list and which citations back more than one claim.