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Numbers

What the show said, with receipts

Every figure the hosts put on the record for The NFL, with its source and the date it was captured. The NFL does not file public audited statements, so these are the numbers on record.

4 figures5 sources0 current or recent

Freshness

0

Current (≤6 mo)

0

Recent (≤18 mo)

4

Older

Freshness is measured from each figure’s capture date, not from the episode date. An older figure is not wrong; it is a figure that has had time to move.

Reported figures

NFL national TV deals (2023-2033)

4 yr

~$113B total

~$10B/year across CBS, NBC, FOX, ESPN/ABC, Amazon Prime, Apple TV+; each team receives equal share regardless of market size

[Acquired NFL episode + public disclosures] · as of 2023

  • David:The NFL negotiated 113 billion dollars in media rights over 11 years. That is just the national TV rights. It doesn't include local media, stadium revenue, merchandise, or sponsorships. Every single team gets the same share.
    [Acquired NFL, ch. The TV deals]

Dallas Cowboys franchise value (2024)

3 yr

~$10B

most valuable sports franchise in the world; the Cowboys' value is partly a function of every other team's performance being managed to create a compelling product

[Forbes 2024] · as of 2024

Super Bowl LVIII viewers (2024)

3 yr

~123M

most-watched US broadcast in history; the NFL has produced 19 of the 20 most-watched US broadcasts of all time

[Nielsen 2024] · as of 2024-02

Sports Broadcasting Act of 1961

66 yr

Passed

provides antitrust exemption allowing sports leagues to negotiate pooled national TV rights — the legal foundation of NFL revenue sharing

[US Code + Acquired NFL episode] · as of 1961