Acquired · Glossary · Concept
Narrative as asset
Michael Lewis's observation that what survives an event is the story of people who saw it early and described it in a way others could see.
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Other conceptsScarcity and desireBrand mythmaking and cultureStatus goodsDistribution controlSupply controlVertical integrationNetwork effectsPlatform playCompounding profitCapital allocationFounder controlFounder tenure compoundsLong horizonThe CUDA betCapital intensity as moatGeopolitical moatInverted business modelScale economiesMental modelsNarrative as assetOrganisational inertiaPlatform shiftsOperating disciplineFocus as moat
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