Palette Studio
Build a brand palette from a feeling, a purpose, or the colors already in your logo. Press space to shuffle.
Pick up to three. They set the hue, saturation, and depth the shuffle draws from.
Purpose decides the harmony (how the accent relates to the primary) and the background temperament.
Primary
Deep
Accent
Background
Ink
Logo, buttons, brand color
Shadows, outlines, hover states
Highlights, badges, small pops
Page and card surfaces
Body text (never pure black)
V
Vela
Small batch · Est. 2026
New harvestVela ships this week
Body text sits in ink on the background surface. Links and actions carry the primary.
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Ink on Background
14.25:1 AA
Background on Primary
3.84:1 AA
Ink on Accent
3.96:1 fail
Primary on Background
3.84:1 AA
:root {
--brand-primary: #E0412A;
--brand-deep: #C5331F;
--brand-accent: #5E8C3A;
--brand-background: #FAF3E8;
--brand-ink: #3A1A12;
}